Appearances and Events

Summer Events 2010

July 2010

July 16 Friday 4-7pm Sierra Nut House Fresno
SUN CREST Peach Faire with the Masumoto family

Sierra Nut House - preorder Masumoto organic Sun Crest peaches: 559 432-4023

GREETINGS PEACH LOVERS

People of often asked how can they get our organic SUN CREST PEACHES.

This is our favorite peach, the one with juices that drip down your face and a flavor that has an OMG factor. (This is one of the peaches highlighted in the July issue of Martha Stewart Living Magazine and a 12 page feature on our farm).

Please join the Masumoto Family Farm for a PEACH FAIRE on July 16th at Sierra Nut House, Villaggio Center on Blackstone Ave. in Fresno. We’ll be there from 4:00 pm until 7:00 pm.

We’ll be giving samples of Sun Crest along with some treats prepared by Marcy and Nikiko.

Masumoto organic Sun Crest peaches will be available for purchase but they must be preordered: a 12 pound box is $30.00 and a 6 pound box is $15.00. Order your peaches through Sierra Nut House: (559) 432-4023. (If you can’t pick them up on Friday and visit with the Masumotos, let Sierra Nut House know and Saturday will work).

Also available will be copies of the July 2010 Martha Stewart Living Magazine featuring the Masumotos, as well as Mas’ books.

Here’s what Mas wrote about the Sun Crest in his book Epitaph for a Peach:

“Sun Crest is one of the last remaining, truly juicy peaches. When you wash that treasure under a stream of cooling water, your fingertips instinctively search for the "gushy" side of the fruit. Your mouth waters in anticipation. You lean over the sink to make sure you don't drip on yourself. Then you sink your teeth into the flesh and the juices trickle down your cheeks and dangles on your chin. This is a real bite, a primal act, a magical sensory celebration announcing that summer has arrived.”

We’d love to see and meet you and share some peach spirit! Come visit!

Sierra Nut House 7901 N. Blackstone, Fresno, Calif. For directions, click here

June 2010

June 18 Friday 3-9pm Sierra Nut House Fresno
"Mas and Martha Peach Party"

Great news – the Masumoto Family Farm and our organic peaches are featured in the July issue of MARTHA STEWART LIVING MAGAZINE!

Ten pages of wonderful photos and images from the farm and a delightful story and captions. Then two more pages of peach recipes. You can see images of the farm and the family on that farm - Mas, Marcy, Nikiko and Korio.

We’re excited about this and want to invite you to a “Mas and Martha” party – we’ll have copies of the magazine available and you can preorder our artisan organic PEACHES too!

This all takes place Friday, June 18th from 3:00pm to 9:00pm at the Sierra Nut House located in Villaggio Center in Fresno, Calif. Joann Sorrenti from Sierra Nut House is planning on cooking recipes from the Martha Stewart Living magazine and these treats will be available for sampling and purchase. In addition, copies of Mas’ books, the magazine and PEACHES will be available – we strongly recommend you PREORDER YOUR PEAHCES through Sierra Nut House: (559) 432-4023.

Come join us at ‘The Sierra Nut House’ located in the Villaggio Center, as we celebrate:

“MAS and MARTHA” PEACH PARTY

Mas Masumoto family farm (and their peaches)
Mas, Marcy, Nikiko and Korio Masumoto
as featured in the July 2010 issue of Martha Stewart Living Magazine
FRIDAY June 18th 3pm to 9pm

Sierra Nut House Bistro will be serving peach dishes from the magazine to sample and sell
PREORDER your 6lbs or 12 lbs boxes of organic peaches
please call by June 16th to order-l (559) 432-4023

Sierra Nut House 7901 N. Blackstone, Fresno, Calif
For directions, click here

Spring Events 2010

February 2010

Feb 13 Saturday 1-3 pm San Jose, Ca
A Silicon Valley Reads 2010 event
"In Defense of Food: A Farmer's Perspective"
Presentation and book signing follows
Dr. Martin Luther King, Jr. Library, 150 E. San Fernando St., San Jose
Co-sponsored by Friends of the Dr. Martin Luther King, Jr. Library
Information: (408) 808-2000

Feb 26 Friday   7-10pm Oregon State University Corvallis, Oregon
An Evening with Mas Masumoto -
"The Wisdom of Farming: How a Peach Can Change the World"
Reading and presentation - free event   books will be available
LaSells Stewart Center (campus map)
information: (541) 737-1408

Feb 27   Saturday Oregon Small Farms Conference OSU, Corvallis, Oregon
"It’s About the Flavors of Life: Why We Farmers Work So Hard"
keynote speaker 9am
LaSells Stewart Center (campus map)
More information or call Benton County Extension Office at 541-766-3556

Feb 28 Sunday 7pm Iowa State University Ames, Iowa
Shivvers Memorial Lecture - "Wisdom of the Last Farmer: Memory, Flavors and Transformative Agriculture"
Sun Room, Memorial Union   Iowa State Univ
More information or call: (515) 294-9334
Co-sponsored by: Leopold Center for Sustainable Agriculture and Committee on Lectures
Mas will also be meeting with students at Iowa State in conjunction with the Leopold Center
March 1st - Monday

March 2010

March 18 Thursday 7pm Gilroy, Calif
A Silicon Valley Reads 2010 event
"In Defense of Food: A Farmer's Perspective"
Presentation and book signing follows
Gilroy Senior Center - 7371 Hanna St    Gilroy
Co-sponsored by Frields of Gilroy Library, Gilroy Library Commission
AAUW, Gilroy Writer's Project, Vision Literacy, Gilroy Library Book Club
information: (408) 842-8207

March 19 Friday 12 noon - 1:30pm San Jose
A Silicon Valley Reads 2010 event
Panel discussion: "Why Does Food Need Defending?"
also on panel: chef Charlie Ayers, food writer Carolyn Jung, moderated by Leigh Weimers
free but you must rsvp at SVReads@aol.com
Adobe Systems Park Conference Room, East Tower Lobby, 321 Park Ave., San Jose

March 19 Friday 4pm Saratoga Library Saratoga, Calif
A Silicon Valley Reads 2010 event
"In Defense of Food: A Farmer's Perspective"
Presentation and book signing follows
Saratoga Library, 13650 Saratoga Ave., Saratoga
Information: (408) 867-6126

March 20 Saturday 1:30-3pm Cupertino
A Silicon Valley Reads 2010 event
Panel: "Food... or Nutrition? You Decide!"
Cupertino Community Hall, 10350 Torre Ave., Cupertino
Information: (408) 446-1677

March 20 Saturday 3:30pm San Jose
A Silicon Valley Reads 2010 event
"In Defense of Food: A Farmer's Perspective"
Presentation and book signing follows
Evergreen Branch Library, 2635 Aborn Rd., San Jose
Information: (408) 808-3060

March 21 Sunday 10:30am Fresno/Clovis
Presentation at the Unitarian Universalist Church, Fresno
2672 E. Alluvial Ave Clovis, Ca
(559) 322-6146

April 2010

April 7-8 Wednesday-Thursday Redding, Calif
Presentations at Shasta College and Redding, Calif
Events will include a Wednesday, April 7, evening public reading
and campus events on Thursday, April 8
For details see the Shasta Community College website.

April 11 Sunday evening Menlo Park
Masumoto Peach dinner at Flea Street Cafe
Chef Jesse Cool will feature a dinner menu with Masumoto peaches as the centerpiece
Mas will make a presentation along with Marcy and Korio
3607 Alameda de las Pulgas
Menlo Park, CA 94025
To make reservations, phone Flea Street Cafe: (650) 854-1226

May 2010

May 20-22 Thursday to Saturday Monterey
Monterey Bay Aquarium "Cooking for Solutions"
Presentations and special cooking event (Saturday - see next entry)br />

May 22 Saturday Monterey
Monterey Bay Aquarium special cooking adventure
Celebrate chefs Joanne Chang, Jim Dodge, and Jerry Regester with Mas and his peaches
Reservations required
2010 Food and Wine Adventures
TOUR 3: The Farmer and the Peach

Autumn Events 2010

September 2010

September 23 - 25 Thursday - Sunday Carmel, Calif
Carmel Authors and Ideas Festival
Masumoto will be one of the featured authors
exact schedule to be determined
More Information